Arguably the most important moment in modern fashion photography came in 1911 when French magazine publisher Lucien Vogel commissioned the Luxembourgish-American Edward Steichen (1879–1973) to shoot artistic fashion photographs for the first time. After that moment, the history of fashion photography was changed forever; now the Getty Center is organising a show of prints, magazine covers, advertisements, illustrations, videos and costumes telling the story of the subsequent century as it’s never been told before. ‘Once overlooked by collectors and museums because of its commercial origins,’ says J. Paul Getty Museum director Timothy Potts, ‘fashion photography is now recognised as having produced some of the most creative work of the twentieth century, transcending its illustrative function to yield images of great artistic quality and sophistication.’

More information at: Getty Center