With surrealism, sharp humour and a deeply radical approach Guy Bourdin changed the scene of photography. His work, whether in editorial or advertising broke aesthetic conventions, always characterized by a dramatic intensity and relentless perfectionism. Fotografiska has the great pleasure to present the exhibition “Avant Garde by the great fashion photographer Guy Bourdin.

Bourdin was known for his evocative narratives and surrealist scenes where he transformed everyday events into extraordinary scenes that aroused the subconscious and triggered the imagination. Photographers hav during generations been inspired by Bourdin. Along with fashion photographer Helmut Newton, Bourdin completely changed the direction within fashion photography but they did so with very different aesthetic angles.

Already in 1955, Bourdin published his photos in Vogue Paris and he was among the first photographers who put the image in centre rather than the actual product he was paid to advertise. His fashion campaign “Walking Legs” for shoe designer Charles Jourdan became a sensation and the collaboration continued for decades. Unclassifiable, unpredictable, diverse and cultivated, Guy Bourdin remains a mystery.

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