Fashion and Film is a marriage made in heaven: This time in Sofia, „The Hollywood of the Balkans“, the 9th edition of A Shaded View on Fashion Film [ASVOFF] is staged. Over a period of three-days, more than 100 films at the world’s first film festival dedicated to fashion, style and beauty will be screened. ASVOFF 9 will bring together cinematic greats and maverick directors in competition. One of the many attractions during the festival will be a 48-minute homage to Bruce Weber, a living legend whose creative instincts have defined whole eras of photography, fashion and cinema over the course of his four-decade-long career.

Fresh emerging talents and older, established names form a fascinating kaleidoscope of styles, genres and narrations, to present an ever-richer and diverse interpretation of fashion
film at this edition of ASVOFF. This year’s prestigious jury president is Eric Daman an Emmy® Award winning costume designer, celebrity stylist, fashion designer, author, who is emerging as a popular event host and television personality.

The international festival has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit for its genre-bending and groundbreaking programme.

More informations at: www.ashadedviewonfashionfilm.com